Crumbs and Doilies

Crumbs and Doilies

I have fangirled over Crumbs and Doilies for well over a year now and when I’m not drooling over their Instagram account, I’m watching Cupcake Jemma’s YouTube channel, falling in love with all the delicious cupcakes that are being created in front of my eyes.

So on a recent trip to London, it was the first on my list of places to go and visit. Situated in the super cool and super vibey district of Soho, Crumbs and Doilies is nestled inside Kingly Court on a quaint cobbled street.

As I stepped inside the shop I was confronted with cupcake overload. The most beautiful counter of cupcakes with every flavour, size and topping you could dream of. And of course I was first in the queue, don’t you just hate that – you start panicking about what to order and choose something without proper contemplation, the mounting pressure forcing you to opt for the safe option.

Crumbs and Doilies Soho

Well the safe option for me is chocolate, always chocolate. So I chose the Ferrero Rocher cupcake, mainly because I had made some the week before and I wanted to experience how the professionals do it.

I also had the added pressure of choosing one for my sister who was waiting outside and asked me to “choose something that looked good” bloody difficult when I was faced with the cupcake counter of dreams. After making another impulse decision and going for a classic Custard Cream number, I ordered a couple of takeaway coffees and joined her on the bench outside.

The shop itself does have a few spots to perch and devour your cake but at that point it was pretty busy. Although it was October, it felt like summer down in London when the sun was shining so we grabbed a seat outside ready to stuff our faces and people watch.

I had really high expectations for this cupcake after it had been shown off a number of times on their Instagram account. And my oh my, it didn’t disappoint. I’m not just saying this, it was literally the best cupcake I have ever eaten.

The chocolate, nutty infused cake was so moist (sorry like most people, I hate that word too but its the only way to describe it accurately) and full of flavour. The buttercream was the lightest, most fluffiest buttercream I have ever tasted and it had a really subtle nutty flavour to it too – kind of like eating a Ferrero Rocher but without the crunch. And then the crunch of the chocolate ganache and sprinkling of chopped hazelnuts was the perfect balance to all that creaminess. All in all, it was perfection.

Crumbs and Doilies 5

And it was only when I got home and had a proper look at my pictures that I spotted the Ferrero Rocher cupcakes were actually gluten free. I have tried my fair share of gluten free cakes (one of my dearest friends is a coeliac so I join her whenever we eat cake or when she’s lucky enough to experience a gluten free badboy of my own) and I can honestly they never taste quite the same – they always seem a little dry. However, I would never have realised the cupcake I ordered was gluten free it was so damn tasty, it actually ramped up my love for it a little bit more.

Crumbs and Doilies, I’m still fangirling over your creations and I can’t wait to go back down and try more.


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